This is a free app downloadable to smartphones which allows its users to adopt their own pet avatar which will act their own personalized guide for the day! Throughout their digital Bristol Zoo experience, the user will be encourage to scan QR codes as they make their way around the zoo. These QR codes will generate quizzes and games which feature fun facts about the animals as well as the Zoo’s impressive heritage which the whole family can become involved in. In addition the users digital Bristol Zoo experience doesn’t have to end when they leave the zoo. Once the user has unlocked all the QR codes they will then be able to go online and design their own zoo which they can share with friends.