Channel Project

Coursework Assignment Brief 2013-14
Digital Media Design Level C

Title of Brief: Channel Project
This assignment is a formal sub
element of coursework worth
60% of the overall unit mark
(Each piece of coursework may vary
according to the unit)

The Brief
Now you too can join the race for online video supremacy and develop your own future brand
channel and video content! Your group’s task is to speculate into the future and design an online
channel, with a defined audience, complete with site branding and sample video/ audio content.

The theme is Design Fiction or Des-Fi (as opposed to Sci-Fi)

DesFi rather than Sci-Fi – “Limiting our design ideas to current issues may dilute the potential for
innovation… but more importantly, by prototyping great imaginative design solutions, we can
increase the demand for change through demonstrating the possibilities that emerge from
overcoming the conditions and contingencies of designing products for only todays market and
todays user.” “Deb Polson, 25 November 2013” (

Set up a fictional web-channel set at a projected point in the future which promotes or reports
on one of the following areas:

Travel: eg. driverless cars, teleport, quadcopter travel , jetpacks, timetravel etc

Health: eg, genetics and cloning, designer babies, anti-ageing, body-design etc

Entertainment: eg. gaming, living with virtual worlds, gestural control, eyetracking etc

Architecture: new-spaces, new-living, 3-Dprinting, building materials, environments etc

Communications: eg. telekinesis, ESP, etc

Politics: setting up a new country, political control, dis-establishment
Environment: sustainability, tidal-power, fossil fuels, devolved city centres, real communities

The channel should contain a series of web-episodes which you must produce using video and
audio technologies.

The total online footage should not exceed 6 minutes when edited. (for example, four 90 second

The video content should have some recognisable connection with, or reference to the brand you
have created.

Within the channel design and video/audio content, you should consider the possibilities for
additional website material, eg mobile content, email, social network sharing, forum discussions,
and also the potential for subscription through RSS. Your content should be viewable on the web
and AT LEAST ONE mobile small screen device.

A One-Day themed project will also be announced during the project and will be expanded on
during the Production Lectures. This work must be uploaded to your blog ready for viewing by the
seminar group at the end of the One-Day project. You may also choose to continue to develop these
ideas to include in your final web-portfolio submission.

Production Notes
During the workshops you have been introduced to video and audio skills, and further web-design
and scripting skills which will open the possibilities for more advanced interactions within your

The site should make use of a wide variety of media, and include in particular, the use of video and
audio. Creative use of sound will be especially well received – for example live sound may be used
within video clips, but sound can also be used independently (e.g. music, effects, atmospheres,

Production processes
Generate ideas using brainstorming techniques.
Assign nominal responsibilities amongst your group, although at this early stage of the course you
may want to share experiences:

Programme writer/producer
Production manager
Video director
Audio director
Graphics (and interface/ user experience designer)
Programmer (and interface/ user experience designer)

(Remember: total video used shouldn’t exceed 6 minutes).

Video files will need to be compressed into an appropriate format in order to be suitable for
network playback.

The work must include:

A labelled CD containing your site folder, presented in a professional manner.
It is expected that for the assessment your site will be hosted on the Dakar server.

Final Assessment Criteria
• The idea
• The development of the idea
• The quality of the interactive and visual design elements, the media elements, distribution
formats (eg demonstration on mobile)
• contribution to presentation
• The ambition balanced against the realisation


Present your final Group Production to your seminar group on 12th February 2014.
Formally hand in your work on CD to the Assignment Desk by noon on the same day


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