Having a well-defined target market is more important than ever. No one can afford to target everyone.
We are going to set the start age for our target age audience at 18.
We felt that if we started from an earlier age we would have to make the trailer of Innovate more
suited to a child like audience. When in College and School the views of life can be a bit narrowed minded, compared to when you leave home and go to University or start on your career, our trailer having a Inspirational theme layout, from the age of 18 upwards people viewers would understand our message more clear.
Showing that from a young age of 18-19 anything is possible.