Bristol Zoo Final Concept


This is a free app downloadable to smartphones which allows its users to adopt their own pet avatar which will act their own personalized guide for the day! Throughout their digital Bristol Zoo experience, the user will be encourage to scan QR codes as they make their way around the zoo. These QR codes will generate quizzes and games which feature fun facts about the animals as well as the Zoo’s impressive heritage which the whole family can become involved in. In addition the users digital Bristol Zoo experience doesn’t have to end when they leave the zoo. Once the user has unlocked all the QR codes they will then be able to go online and design their own zoo which they can share with friends.


Qr Codes

Using Qr Codes an idea came to mind relating to a treasure map.

Children love finding hidden treasure, what if their pet where to act as a sort of guide around the zoo.

  • Reaching an individual animaldownload
  • The sign describing the animal would contain a Qr code
  • Children would scan the  code on their mobiles
  • Their chosen pet would read the Code
  • The pet would inform the user about the animal present

An idea which came to mind would be a choice of animal on entry to the Zoo, this was mind mapped from the use of battle cards (Children would have cards and be allowed to battle their friends with them).

A choice of 5 animals, each animal would guide the user on a different path around the Zoo.

Appealing to a Younger Audience

Straight in; the four of us had to make sure the idea we where to develop appealed to a Younger Audience, but still kept the parents interested.

Something which came to mind was a Tomagotchi; an incredibly popular 90’s digital experience, where users where guardian of a personalised pet avatar. Feeding and looking after your pet, you where also allowed to interact with your friends tomagotchi’s.


Our thought process took the direction of children having their own pets (ironic! I know).

Having a product similar this results in a few issues, things including purchases of such products to hand to visitors of the Zoo and it would be best to have any product which can be used upon leaving to Zoo; enticing families to return.

Technology has developed immensely from the 90’s; (obviously) games like this are developed and played as Applications on Smart Phones, our  interactive digital experience should be created to work on Phones.

Bristol Zoo (The Brief)

Coursework Assignment Brief 2013-14
Digital Media Design Level C
Concept and Ideation
Title of Brief: Concept brief 1
This assignment is not formally

Bristol Zoo have a website ( and good overall rate of visitors.
However they want to add new digital experiences to keep regular visitors engaged and to add
new ones.
Working in small groups, your brief is to design a digital user experience that:
• Utilises the Zoo’s archive collection of photos and associated facts from its past 176 years.
• engages users and facilitates new kinds of interaction.
• Makes the heritage sector relevant by using new technology.
• Maximises locative aspects (ie from mobile smart phone access – to onsite installation)
• !Appeals to an audience of young families: (children 5-12 and their parents), visitors to Bristol
Zoo, !animal lovers.

Presentation Criteria:
• Level of innovation, creative thought, and idea development
• Group coherence in presentation
• Ability to express ideas using a range of media and within a specified time limit

The group are required to express their concept in a short ‘stand-up’ presentation. (Projection,
software, and internet all available).

Your Group Seminar on Tuesday 15th October 2012